Gone are the days of throwing some packing peanuts around your products in a box, customers now expect a lot more from their eCommerce purchases in terms of the vessels the arrive in.
Product packaging is an often overlooked part of the process of getting goods to your customer. Not only should you ensure that your product is packaged properly to keep it from being damaged, but there are opportunities to make sure your packaging stands out against competitors. This can not only set you apart from the competition, but helps your customers remember your product and service as positive and unique.
Yes it’s important to make sure none of your items within your packaging move around too much during shipment, but this doesn’t mean you need to sacrifice presentation. Branded or coloured tissue paper, cardboard sides, bags, bubble wrap or air filled pillows make your parcel attractive to open as well as memorable while re-inforcing your brand. It’s also important to think about the design of your packaging such as the shape, size and weight of the box and packing materials inside it. You can even get creative and include extras like confetti in an envelope for customers to use as photo props if your products are especially photogenic.
According to a 2016 survey conducted by Shorr packaging company shoppers are more likely to make a repeat purchase based on custom packaging designs and feel the packaging reflects the value of the product or products inside. Not only will the customer be happier with your branded packaging according to the survey, but they are more likely to share photos of it on social media, elevating awareness of your brand and products.
It pays in terms of customer loyalty and exposure to put some extra thought into your product packaging. You should make it a big part of your marketing strategy, as often times this is the first tangible connection with your brand customers will have.