Last year in June, eBay issued a new change which meant listings in certain categories need to have Product Identifiers for branded new and manufacturer refurbished items. Product Identifiers include the brand name of the item, the Manufacturer Part Number (MPN), and Global Trade Item Numbers (GTIN) such as Universal Product Codes (UPC), International Standard Book Numbers (ISBN), and European Article Numbers (EAN).
By entering the correct and most up to date product information, you can match your items against products from the eBay catalogue, which means it is now easier for your stock to be picked up by more users on and off eBay. It also means your listings will be picked up to compare against other items in deals and promotions on eBay as well as search engines like Google when the complete product information is included, so customers may be able to find your goods for sale by just searching for the term in Google rather than having to visit eBay’s site directly.
From the end of February, any listings with variations must also include Product Identifiers for all new and manually resisted listings and all listings in which you revise the Global Trade Item Number, Title, Category, Item Specifics or Condition. If these are not updated, your listings won’t renew and get re-listed. It’s a good idea to add product identifiers to every future listing as eBay will be adding additional categories along the way.
Below is a list of the current categories requiring product identifiers:
Baby
Books, Comics & Magazines
Business, Office & Industrial
Cameras & Photography
Clothes, Shoes & Accessories
Computers/Tablets & Networking
DVDs, Films & TV
Health & Beauty
Home, Furniture & DIY
Mobile Phones & Communication
Music
Musical Instruments
Pet Supplies
Sound & Vision
Sporting Goods
Toys & Games
Vehicle Parts & Accessories
Video Games & Consoles
How we can help
Manually updating each listing sounds easy in theory if you don’t have that many, but when you are dealing with hundreds of products, some with several variations, the workload can quickly add up.
We can help take on the big job of changing your product information across all your stock. Instead of you changing each item one by one, we have developed methods to update and add the correct identifiers for you, making the whole process quick and effortless on your part. While eBay does offer a bulk listing tool, it is very slow and you still have to type in all of your information manually.
Save yourself the extra work and trouble by contacting us today to start updating your eBay stock.