Shoppers can have many reasons for abandoning their online shopping cart after adding products to it, and it’s not necessarily because they no longer wanted your products. Maybe they didn’t want to find their credit or debit card in that moment and decided to leave it for later, or they are saving their items until pay day etc. As a business owner don’t assume it’s because the customer no longer wants the items. Sending a follow up e-mail reminding your potential customers that they have left items in their shopping cart could be the prompt they need to complete their purchase.
Many UK retailers are missing out on this effective strategy by not sending out follow up e-mails at all or missing key information about the items the potential customer added to their shopping cart. Some key points to include in your abandonment message are the items names in the title of the email or in the first few sentences of the body, stock levels if they are low to create a sense of urgency, and include store addresses and opening times should they wish to purchase the item in store rather than online.
Some business feel that sending out these e-mails is too aggressive, but the customer has already shown interest in your company and your stock, so don’t waste the chance to keep them interested! Many shoppers have come to expect e-mails reminding them they still have items in their shopping cart. Make sure you are communicating with your customers to keep them coming back to you and completing their purchases.
There are many ready made modules for most eCommerce platforms, which means it doesn’t need to be expensive or time consuming to automate your customer e-mails. Get in touch with us today so we can figure out and install the best option for your website and business.