As your eBay business continues to grow, you may have to change and adapt to your businesses and customers needs. Here are 5 things to consider to help you grow your online selling on eBay and ensure you are maintaining high standards across your business.
1) Packaging – As the first part of your stock the customer sees, it’s important to make sure your parcel is packaged well. Make sure your package looks neat, and that everything inside is wrapped if it needs to be ensuring it arrives safely. You might even want to invest in some sort of stamp to put your branding on the packaging and include business cards. Investing in a label printer will also help you’re packages look more professional while also speeding up the dispatching process.
2) Parcel Delivery – Buyers on eBay love free delivery, and will often choose a product with free delivery over another product that charges. Figuring out how to do this but still remain profitable means you need to think about your options. If you only send out a small amount of packages, mainstream carriers are the only available options. However, if you daily send out multiple items, finding a shipping company that specialises in bulk items can save you money. Make sure to promptly send out your items as well, as customers are more likely to purchase from you again if they know there is a quick turnaround for their purchases.
3) Reward your customers – Customers like to feel like they are valued, so including a personal note or a small promotional gift may encourage them to buy more from you in the future, as well as share your great service across their social media platforms. You can also include cards with links to your e-commerce website so they can buy direct from you in the future if they wish meaning you can avoid extra fees.
4) Hire professionals creatives– Investing in a great product photographer or professional copywriter can really make your business stand out. It can add continuity across your product range if all the images are of the same quality and in the same light, making your line more appealing than products that for example have been taken on mobile phones or are dark. A copywriter can enhance your product descriptions to really make your stock stand out when compared to similar items.
5) Become an eBay power seller – For sellers who regularly deliver an excellent service, eBay offer different incentives. This is to reward businesses for upholding the highest service standards and to help them grow their business. Benefits include improved visibility in search results and a 10% final value fee discount for listings that meet the requirements. For eligibility check eBays Powersellers page. Hubmaster can help you manage your stock across your selling platforms to ensure that you are never letting your customers down, and that you are consistently giving a great service to your buyers.